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Article on Happy place called home

17 June, 2020
Article on Happy place called home

Tata Realty and Infrastructure Limited, a brand known for its legacy, experience and reliability in the industry, is back with the second season of its 'A Happy Place Called Home' campaign, which brings you closer to your dream home.

The scheme allows customers the flexibility to pay 10% of the cost of their preferred property now and rest in January 2021. The customer needs to pay an EOI amount of 1/2/3 Lakhs depending upon the type of unit before 30th June. The customer has time till 15th July to visit the property and decide whether he/she wants to continue with the booking. In case of any uncertainty, the customer has the liberty to get a 100% refund on the EOI.

The aftermath of the COVID established the importance of owning a home which resulted in increased demand and absorption rate for RTMI properties. So, to provide home buyers with an opportunity to buy their dream home even in such unprecedented times, the first season of this campaign was launched in May 2020. It was first announced through a webinar that witnessed registrations from 2000+ channel partners from across the country and overseas.

Beautifully highlighting a message of 'Home is centre of it all', the campaign benefitted 100 families in the first season, which lasted for a month.

Speaking at the initial launch of this campaign, Mr. Sanjay Dutt, MD & CEO, Tata Realty & Infrastructure Limited said, "In a dynamic country like India, changes in the housing trends are witnessed every few years. Amid COVID-19 the realty market has seen shifting buyer preferences from under construction to Ready to Move In properties (RTMI) due to the comfort and convenience it provides the homebuyers. Hence, even developers must embrace it and evolve themselves to keep up with these trends. At Tata Realty, we believe in providing our customers with the best properties with the best amenities at competitive prices. Keeping up with the brand ethos of the Tata Group, we launched “A Happy Place Called Home” to encourage our homebuyers to invest in their dream homes, while providing the financial assistance they require during such trying times."

Adding to which, Mr. Sarthak Seth, Chief Marketing Officer, Tata Realty & Infrastructure Limited said, “As the world moves Digital, There are more than 687mn internet users who spend more than 6 hours on the mobile internet every day and if we are not reaching out to them we are losing on our customer bank. Amid COVID lockdowns this number is increasing every minute as we speak. We, at Tata Realty, have ensured that this campaign and scheme is also introduced and undertaken digitally. This campaign allows customers to view properties through virtual tours and transact over an online platform. We have also introduced our new website www.tatarealty.in for easier communication and viewing of our projects. He added, this campaign highlights the message of ‘Home is center of it all’, as these testing times has made all of us homebound and made us realize the essential aspects of our life – Family, love, and relationships”

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