Wow is now: Your dream home at 3.99% flat interest rate*
When the world and the global economies were reeling under the onslaught of coronavirus and its after-effects, many businesses across verticals didn’t know what to do or expect from future. Indian real estate too was one of them, having real hard times in finding homebuyers and facing issues like liquidity crunch, keeping up with the new health norms, new government guidelines etc.
It was during such uncertain times, that India’s most trusted realty firm, Tata Housing came up with a dream offer- ‘Wow is Now’ to boost the demand among Indian homebuyers by providing financial relief and make owning a home more attractive for first-time buyers as well as investors.
A never seen before offer: 3.99% flat interest rate
The scheme provided buyers an irresistible home buying scheme that included an option to pay 3.99% flat interest rate for one year and rest being borne by the company. The offer was applicable to 10 Tata Housing projects including ready-to-move-in and under-construction properties till 20th November.
Announced during the festive season, Wow is Now got amazing response especially from first time home buyers who couldn’t wait to buy their dream luxury home. The unique offer was applicable in leading metro cities including Delhi, Mumbai, Bengaluru, kochi, Pune, and Kasauli.
Well, that wasn’t all. Under this amazing home buying scheme, many homebuyers also received gift vouchers as per eligibility ranging from Rs 25,000 to Rs 8 Lakh after the booking of property. The voucher was to be issued after the payment of 10 percent and the registration of property.
More than just any other offer
According to Sanjay Dutt, Managing Director and CEO of Tata Realty & Infrastructure, “the Government of India and the RBI have taken several steps to support real estate sector during the COVID pandemic. Now it is the turn of the private sector to assist the home buyers.”
And, as he said, the campaign was successful in creating a ‘WOW’ effect in the mind of customers especially during tough pandemic times and was well-received by domestic residents as well as NRIs.